June 2, 2011
D2D Lures Traffic to Video Games
The secret to D2D’s success in luring players to its financial video games starts with the $150,000 it spends to design each game with MIT researchers and an award-winning Web designer.
But the Boston non-profit puts just as much emphasis – and an undisclosed amount of funding from The Wal-Mart Foundation – into distributing the games.
D2D has used an e-mail blitz to 100,000 community college students in Indiana and hosted game competitions in city neighborhoods in Massachusetts, Florida, Texas, New York, and Maryland. It partners with large employers, financial companies, state governments, and the military – organizations it recruits to promote the games to its employees, clients, or members. New products aimed at distribution include Spanish-language games and apps for the iPad and Droid.
D2D’s five games have attracted a combined total of 106,000 unique visits since the first and most popular one, Celebrity Calamity, came out a year ago. That’s not quite in league with, say, Disney, which has had 750,000 visitors to its Great Piggy Bank Adventure and an Epcot exhibit in Orlando backing it up, according to T. Rowe Price, the mutual fund company that collaborated with Disney on the game. …Learn More