February 10, 2011
Lisa R. Szykman
Lisa R. Szykman is an assistant professor of business administration at the College of William & Mary.
Previously, she served on the editorial review board of the Journal of Nonprofit and Public Sector Marketing and currently serves on the editorial review board of the Journal of Public Policy and Marketing. Szykman’s research focuses on consumer motivations, emotions, information display, and product choice. Szykman earned her Ph.D. in marketing from the University of North Carolina at Chapel Hill.