September 2011

Journal to Spotlight Financial Behavior

JMR logo

The Journal of Marketing Research (JMR) will devote a special issue to interdisciplinary research on the hot topic of financial decision–making and behavior.

The issue is a smorgasbord of 15 articles on behavioral, marketing, economic, and psychological research on various financial activities, from borrowing money to establishing trust in financial transactions.

The November issue’s guest editor-in-chief, John G. Lynch, a psychologist who “wandered into marketing and consumer decision-making,” said the interdisciplinary approach advances everyone’s understanding of complex financial decisions.

“A given field understands a part of the answer. But we’re missing the larger whole,” he said. The special issue “would bring people together to read each other’s work and have an effect of causing more cross-fertilization.”

Squared Away plans to cover some JMR articles in a series of blog posts in coming weeks. Here’s a preview: …Learn More

Painless Personal Finance

I keep bumping into Tim Maurer’s videos – he’s an active tweeter – and decided to share the fun. This Baltimore financial planner’s clients include a lot of 30-somethings, so he produced a series of humorous 90-second videos that knock down the barriers to understanding the basics of various personal finance topics.

With many people either returning from or heading out on vacation this week, he suggests in this video how to eliminate the anxiety around spending money on trips.

But a couple of Maurer’s funniest videos include “The Bias of Life Insurance Agents in 90 Seconds or Less” and “How to Spend $1 million at Starbucks in 90 Seconds or Less.” At a time of historically low mortgage interest rates, a new video may be of interest to pre-retirees: “Pay off the Mortgage in 90 Seconds or Less.” Learn More

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